News
New Report – High Risks for Rural Young Drivers
In a new report, Road Safety Analysis has found that rural young drivers are 37% more likely to be involved in an injury collision than their urban counterparts. This report calculates that young rural drivers are also two-thirds more likely to be involved in an injury collision than their older neighbours. Click here for the full story.
Road Safety Performance Unveiled
Road Safety Analysis reveals how local road safety performance has differed across the country over the last five years; this information is now available to the public and local authorities via an interactive mapping tool, or as a league table of performance. The results are expressed as rates, depending on local traffic and population counts, enabling a more accurate comparison of risk to be made for the first time.
Major Enhancements in MAST 2011
The 2011 update of MAST Online is the biggest change in the system since its launch in 2009 and has brought with it something of a revolution in the customer insight data that it delivers for users. With this year’s annual update we have brought forward several new features that should enable usersto take their analysis of road user risk even further providing more up to date and accurate profiles of target groups.
MAST Online Wins at Prestigious CIHT Awards
As the Chartered Institution of Highways & Transportation unveiled the winner of this year’s Road Safety Award, Road Safety Analysis picked up the top honour for MAST Online.
MAST is the analysis tool, delivered online allowing ease of access to road casualty data and integrated socio-demographic profiling of casualties and drivers.
The award aims to identify and celebrate good road safety practice and the judging panel were keen to recognise the way in which MAST online has contributed to the road safety community nationally; their comments concluded:
“MAST creates the circumstances for all education and publicity campaigns to be properly targeted and efficient initiatives, which is particularly important with constrained budgets and fewer easy sites left to treat with conventional engineering measures.”
To read the full story, please click here
Major Reports
Daylight Saving Time Increases Road Risk
This new report was delivered amid growing pressure to consider the effectiveness of Daylight Saving Time (DST) when previous studies have suggested that there could be significant human and financial savings from managing the change differently. The findings have examined 6 full years of collision data supplied by the Department for Transport and show that the after the clocks ‘go back’ so the number of recorded injury crashes increases. The effect of DST has not been examined for a number of years and this new research highlights a number of important findings.
To download the report or see a summary of the findings please go to the news page.
Child Casualties Report 2010
Road Safety Analysis, specialists in examining road casualty trends, has revealed ground breaking analysis into child road casualty risk by the areas in which they live.
The research is based on five years’ data covering over 120,000 child road casualties and is the first time that such a detailed study has been conducted. The findings indicate that children living in Preston are more than twice as likely to be injured on the road than the national average, and five times more likely than those in Kensington & Chelsea.
For a copy of the full report including a breakdown of casualty rates for all 408 districts click here
