Richard Owen

Finance & Operations Director

01295 731815

Over a decade of road safety management experience in the public and private sector

Specialist in data analysis and visualisation

An expert in enforcement management and UK road legislation

Proven ability to lead large multi-agency partnerships, achieving consensus and progressing the joint aims of diverse agencies.

Excellent verbal and written communications skills with substantial experience of working with the media.

Dan Campsall

Marketing & Communications Director

01295 731812

Marketing & Communications Director

Dan is an experienced marketing and communications professional, who has oversight of RSA’s campaigns, PR and marketing work; a portfolio of initiatives that embraces everything from car seat safety and child pedestrian training to young drivers and motorcyclists.

Having dedicated over a decade to road safety, Dan has been involved in leading a number of pioneering and critically acclaimed initiatives such as MAST online, and Safer Roads Berkshire all of which have gone on to win major awards. Dan also does a good deal of training, public speaking and is often used as a commentator by various media networks; he has done broadcasts work on every major news channel in the UK as well as international work.

Outside of his road safety work, Dan is a father of 5 and keeps himself busy leading community projects and teams working in the charity sector.

Bruce Walton

Technical and Analysis Director

01295 731810

Technical and Analysis Director

Insightful data professional with substantial experience of developing and applying sophisticated analytical techniques

Long experience and expertise in Road Safety intelligence

Substantial technical skill base

Experienced and effective conference speaker and technical trainer

Highly numerate with excellent verbal and written communication skills

Tanya Fosdick

Head of Research

01295 731813

Background in research, working in road safety analysis for the last ten years

Specialises in the provision of in-depth research, data management and evaluation design and implementation

Provides high quality support to users of MAST and general data analysis advice

Outstanding communication skills, demonstrated through the production of high-quality written reports; paper presentations; and training delivery

Has been involved in a number of high profile projects including E-Valu-It; research into rural young drivers and adult pedestrians; and evaluation of a variety of local and national road safety schemes.

George Ursachi

Research Analyst

01295 731821

Dr George Ursachi has a background in marketing and market research as well as academic research and teaching.

With extensive experience over the last eight years in business development research, business intelligence and market segmentation, George has also been constructing and implementing research instruments and methodologies.

He speaks a variety of languages and has worked across a number of European countries.

Paul Griffith

Road Safety Analyst

Graduate from Coventry University with BSc (Hons) Geography in 2013

Background in research and data collection with a passion for analysis

Previous experience overseas developing campaigns in Tanzania

Andrew Hartley

Road Safety Analyst

01295 731810

Specialist in spatial analysis and digital cartography

Collision and casualty trend analysis

Data visualisation and dashboard design

Enforcement systems management

Steve Ferris

Media Officer

01295 731816

Steve has been with RSA since early 2013 after graduating from University with a BSc in Media Production. He has a wide media based skill set offering Bespoke; Graphic design, Digital design & management for web, Audio (including radio), Film, and has received formal training from the BBC.

With good experience in campaign management and client liaison, Steve is often found working in a forward facing role, seeing projects through from concept, to on the ground delivery and deployment.


Louise Pittam

Business Development Officer

01295 731819

Louise joined the team in April having previously worked in public services business intelligence and most recently private healthcare in a variety of business development and marketing roles. A qualified PRINCE2 Practitioner, Louise has planned and supported a range of public sector projects to deliver savings and to implement new services. Louise is skilled and experienced in producing accessible communication over a variety of formats, social media design and delivery and event management and planning from concept to delivery.

Karla Batchelor

Finance Manager

01295 731817

Highly experienced financial analyst
Leads on HR and pensions regulation
ISO 9001 compliance coordinator
Health & Safety assistant
Environmental management role