Public awareness of the legal requirement that a child under 12 years old and 135cm should be in an appropriate restraint is patchy at best. As their children grow, they have little perception of how tall 135cm is, whether their child has reached it or indeed the value of using restraints beyond 135cm.
Booster Boy, as a cut out, stands at exactly 135cm tall; this allows children to quickly gauge whether they have reached the legal minimum. The engaging designs make the characters instantly appealing to children and readily open up conversations with parents about current legislation and best practice.
The comic, with activity pages as well as illustrated stories, reinforces the key message on in-car safety as well as starting to unpack some other themes around visibility and safety around schools.
When delivered as part of an education package in schools, 50% more participants in the programme who were under 135cm at the time reported using a car seat 3 months later.